Brand Building and Media Planning
Media planning is the process of analyzing how and when media advertisements should be run for maximum profitability. It’s about creating strategies and marketing your product or brand to the target audience and serve their needs. This can be done by way of using a variety of media such as newspapers, magazines, websites, TV and radio stations, and outdoor placement (billboards, posters and more).
It is imperative to understand the need of an agency to do so for you. It is known that companies often need to focus on various departments however, focusing on advertising, marketing and then picking out the right media outlets for doing the latter (that too after market research and analyzing the needs of your client base) poses a complex, time and cost consuming task to many upcoming companies. In order to avoid expending a mammoth of effort or sizeable finance, companies have begun to prefer to outsource the task of media planning. By doing so, you too, are leaving your issues in the hands of experts.
"It only takes a spark of creativity to create a fiery campaign"
What do we do? We bring brands to life!
Whether you are launching a new product, or you have an established brand, a quality driven campaign always helps you in enhancing your brand’s credibility, and most importantly driving increased turnover!
Some of the key areas we focus on are-
- The marketing and advertising budget
- Key media platforms for marketing
- The reach of the message
- The engagement a campaign elicits
- Defining your target audience
- Researching your client base/ target audience
- Fixing a frequency for adverts
What is your need?
Creating & Brand positioning
After understanding your company’s goals and vision we create & position your brand through the strategic process. This helps to enhance your company’s image, value & brand building.
Rebranding existing brands
With changing times and ecosystem many companies need to rebrand their products to align with the industry and consumers. Rebranding provides a better business fit. It changes direction or perceptions for good.
Building high impact brands
Our team specializes in creating and launching brands or new initiatives with high impact. We understand the need for disruptive brands for companies which are new to market or launching new product.
The various platform where you can advertise or promote your brands are:
Cinema
Digital
Outdoor
Television
Radio
Airlines/Airport
Influencers
Magazine/Blog
