Media planning is the process of analyzing how and when media advertisements should be run for maximum profitability. It’s about creating strategies and marketing your product or brand to the target audience and serve their needs. This can be done by way of using a variety of media such as newspapers, magazines, websites, TV and radio stations, and outdoor placement (billboards, posters and more).
It is imperative to understand the need of an agency to do so for you. It is known that companies often need to focus on various departments however, focusing on advertising, marketing and then picking out the right media outlets for doing the latter (that too after market research and analyzing the needs of your client base) poses a complex, time and cost consuming task to many upcoming companies. In order to avoid expending a mammoth of effort or sizeable finance, companies have begun to prefer to outsource the task of media planning. By doing so, you too, are leaving your issues in the hands of experts.